{"id":37074,"date":"2022-10-24T12:20:13","date_gmt":"2022-10-24T15:20:13","guid":{"rendered":"http:\/\/www.eldiariodetucuman.com\/web\/?p=37074"},"modified":"2022-10-24T12:20:13","modified_gmt":"2022-10-24T15:20:13","slug":"el-ahora-30-se-podra-aplicar-durante-el-cybermonday","status":"publish","type":"post","link":"https:\/\/www.eldiariodetucuman.com\/web\/el-ahora-30-se-podra-aplicar-durante-el-cybermonday\/","title":{"rendered":"El Ahora 30 se podr\u00e1 aplicar durante el Cybermonday"},"content":{"rendered":"<hgroup><\/hgroup>\n<p>En esta d\u00e9cima edici\u00f3n del Cybermonday est\u00e1 prevista la participaci\u00f3n de \u00abm\u00e1s de 1.050 marcas\u00bb, en un contexto de consolidaci\u00f3n del comercio electr\u00f3nico como una modalidad de compras en la sociedad argentina.<\/p>\n<p><!--more--><\/p>\n<p>El programa de consumo Ahora 30 estar\u00e1 presente entre las propuestas de descuentos especiales para compras electr\u00f3nicas del Cybermonday 2022, que organiza la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE), que comenzar\u00e1 el lunes 31 de octubre y finalizar\u00e1 el 2 de noviembre.<\/p>\n<p>\u00abPara algunos productos de tecnolog\u00eda y de electro se podr\u00e1 incorporar este nuevo plan de cuotas\u00bb, dijo el director de Institucionales de la CACE, Gustavo Sambucetti, al ser consultado sobre la implementaci\u00f3n del Ahora 30.<\/p>\n<p>La financiaci\u00f3n es una de las claves del comercio electr\u00f3nico y la reincorporaci\u00f3n de los celulares a los programas \u00abAhora\u00bb fue la buena noticia para las marcas que participan del Cybermonday. En esta d\u00e9cima edici\u00f3n del Cybermonday est\u00e1 prevista la participaci\u00f3n de \u00abm\u00e1s de 1.050 marcas\u00bb, en un contexto de consolidaci\u00f3n del comercio electr\u00f3nico como una modalidad de compras en la sociedad argentina.<\/p>\n<p>Un a\u00f1o atr\u00e1s, en la edici\u00f3n 2021, participaron 1.023 marcas, que atendieron los pedidos de 3,3 millones de usuarios que concretaron compras por un monto total de $ 38.000 millones.<\/p>\n<p>En el primer semestre de este a\u00f1o la facturaci\u00f3n del comercio electr\u00f3nico verific\u00f3 un incremento del 73%, al superar el bill\u00f3n de pesos ($1.090.488 millones), respecto del mismo per\u00edodo del a\u00f1o pasado, seg\u00fan datos de la CACE.<\/p>\n<p>Los datos de la primera mitad del a\u00f1o reflejaron que \u00absigue creciendo la base de nuevos compradores alcanzando un incremento del 5%, ampli\u00e1ndose en nivel socioecon\u00f3mico y edad\u00bb.<\/p>\n<p>El incremento en cantidad de \u00f3rdenes de compra entre el primer semestre de este a\u00f1o y el mismo per\u00edodo del 2021, fue del 14%, al llegar a 91,2 millones de \u00f3rdenes. \u00abEn este contexto, hablar de un crecimiento de 14% real es importante\u00bb; sostuvo Sambucetti quien remarc\u00f3 la incorporaci\u00f3n de la compra en l\u00ednea tanto para bienes durables como para categor\u00edas de compra recurrente, como alimentos y bebidas, productos de farmacia y de comida en l\u00ednea.<\/p>\n<p>La cantidad de productos vendidos, en el primer semestre del 2022 marc\u00f3 una suba interanual del 11%, al sumar 133,8 millones de unidades, con un ticket promedio de $11.946.<\/p>\n<p>Los datos del semestre arrojaron que el 74% del tr\u00e1fico en sitios de venta en l\u00ednea provienen de dispositivos m\u00f3viles y el 58% de las ventas se concretan desde conexiones establecidas desde estos mismos equipos. En cuanto a los medios de pago, no se registraron grandes diferencias respecto al a\u00f1o pasado, por lo cual la tarjeta de cr\u00e9dito mantiene un liderazgo con el 74% de las operaciones, seguida por la tarjeta de d\u00e9bito con el 10%.<\/p>\n<p><strong>Fuente:<\/strong> <a href=\"https:\/\/www.tucumanalas7.com.ar\/nacional\/2022\/10\/24\/se-podra-comprar-durante-el-cybermonday-con-el-ahora-30-212593.html\">https:\/\/www.tucumanalas7.com.ar\/nacional\/2022\/10\/24\/se-podra-comprar-durante-el-cybermonday-con-el-ahora-30-212593.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En esta d\u00e9cima edici\u00f3n del Cybermonday est\u00e1 prevista la participaci\u00f3n de \u00abm\u00e1s de 1.050 marcas\u00bb, en un contexto de consolidaci\u00f3n del comercio electr\u00f3nico como una modalidad de compras en la sociedad argentina.<\/p>\n","protected":false},"author":5,"featured_media":37075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1286,2945,847],"class_list":{"0":"post-37074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"tag-comercio-electronico","9":"tag-cybermonday","10":"tag-economia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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