{"id":20112,"date":"2018-12-03T09:32:11","date_gmt":"2018-12-03T12:32:11","guid":{"rendered":"http:\/\/www.eldiariodetucuman.com\/web\/?p=20112"},"modified":"2018-12-03T09:32:11","modified_gmt":"2018-12-03T12:32:11","slug":"la-firma-tucumana-citric-lanza-la-realidad-aumentada-en-sus-envases","status":"publish","type":"post","link":"https:\/\/www.eldiariodetucuman.com\/web\/la-firma-tucumana-citric-lanza-la-realidad-aumentada-en-sus-envases\/","title":{"rendered":"La firma tucumana Citric lanza la realidad aumentada en sus envases"},"content":{"rendered":"<div class=\"content\">Se lanz\u00f3 PackStory, la primera aplicaci\u00f3n que convierte a los envases en un canal de comunicaci\u00f3n.<\/div>\n<p><!--more--><\/p>\n<p class=\"content\">En una manera, cada vez m\u00e1s creciente, de ofrecerles valor agregado a los consumidores, las marcas apelan a diversas y novedosas estrategias. Es un desaf\u00edo constante para las marcas, apelar a nuevas tecnolog\u00edas para captar la atenci\u00f3n y brindar plus en la experiencia de compra de sus consumidores.<\/p>\n<p class=\"content\">En este sentido, los jugos tucumanos Citric suman la realidad virtual en sus envases como una forma brindar una nueva experiencia entre sus consumidores. Esto se debe a que la firma, destacada en el mundo de los envases, TetraPak, lanz\u00f3 PackStory, la primera aplicaci\u00f3n de realidad aumentada para celulares y tablets que convierte a los envases en un canal de comunicaci\u00f3n.<\/p>\n<p class=\"content\">De esta manera, el consumidor descarga la app de las tiendas de Apple o Android, con su dispositivo m\u00f3vil escanea el packaging del producto que adquiri\u00f3 e, instant\u00e1neamente, le aparece en la pantalla una animaci\u00f3n e interacci\u00f3n con informaci\u00f3n particular desarrollada por cada marca participante. As\u00ed, cada marca desarroll\u00f3 m\u00faltiples contenidos e historias educativas y de entretenimiento, donde los usuarios tambi\u00e9n pueden participar.<\/p>\n<p class=\"content\">\u201cTransformamos al envase en una pantalla para que cada marca pueda decir lo que quiere. Siempre quisimos comunicar algunos mensajes sobre el cuidado del medio ambiente y reciclaje, y nos resultaba muy esquivo y dif\u00edcil poder explicarlo en el propio pack porque necesit\u00e1bamos captar la atenci\u00f3n de la gente para decir todas estas cosas\u201d, asegur\u00f3\u00a0<strong>Estela Reale<\/strong>, directora de Comunicaciones para\u00a0<strong>LatAm<\/strong>\u00a0de\u00a0<strong>Tetra Pak<\/strong>.<\/p>\n<p><strong>Fuente:\u00a0<\/strong><a href=\"http:\/\/intucuman.info\/nota-principal\/nueva-experiencia-para-consumidores-la-firma-tucumana-citric-lanza-la-realidad-aumentada-en-sus-envases\">http:\/\/intucuman.info\/nota-principal\/nueva-experiencia-para-consumidores-la-firma-tucumana-citric-lanza-la-realidad-aumentada-en-sus-envases<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se lanz\u00f3 PackStory, la primera aplicaci\u00f3n que convierte a los envases en un canal de comunicaci\u00f3n.<\/p>\n","protected":false},"author":5,"featured_media":20113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2255,2173,2256,61],"class_list":{"0":"post-20112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"tag-citric","9":"tag-empresa","10":"tag-pack","11":"tag-tucuman"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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