{"id":1864,"date":"2016-08-30T13:50:56","date_gmt":"2016-08-30T13:50:56","guid":{"rendered":"http:\/\/www.eldiariodetucuman.com\/web\/?p=1864"},"modified":"2016-08-30T13:50:56","modified_gmt":"2016-08-30T13:50:56","slug":"ley-de-gondolas-un-instrumento-para-controlar-a-los-super","status":"publish","type":"post","link":"https:\/\/www.eldiariodetucuman.com\/web\/ley-de-gondolas-un-instrumento-para-controlar-a-los-super\/","title":{"rendered":"\u201cLey de g\u00f3ndolas\u201d, un instrumento para controlar a los s\u00faper"},"content":{"rendered":"<p>El ministro de Hacienda y Finanzas,<b>Alfonso Prat-Gay<\/b>, enfatiz\u00f3 ayer que \u201cest\u00e1 muy claro\u201d que la mano invisible del mercado no es el camino y cont\u00f3 que est\u00e1 discutiendo con el Ministerio de Producci\u00f3n un programa para incentivar la competencia productiva interna.<!--more--><\/p>\n<p>En esa l\u00ednea, el funcionario anunci\u00f3 que el Gobierno analiza un esquema que se aplica en Ecuador, denominada la \u201cley de G\u00f3ndolas\u201d, destinada a \u201cdar cabida\u201d a productos de las econom\u00edas regionales y de las PyME.<\/p>\n<p>Tras esas declaraciones, ante la consulta de la agencia de noticias T\u00e9lam, la cadena de supermercados Walmart asegur\u00f3 que hace 12 a\u00f1os lanz\u00f3 en el pa\u00eds el denominado \u201cPrograma PyME\u201d. Ese plan permite que cerca de 200 proveedores locales surtan durante 45 d\u00edas las g\u00f3ndolas de las sucursales y en caso de tener \u00e9xito el producto es adoptado de manera definitiva por toda la cadena y puede ser parte de la oferta a nivel nacional.<\/p>\n<p>Sin embargo, la norma que el gobierno de <b>Mauricio Macri<\/b> quiere replicar se refiere a la Ley Org\u00e1nica de Regulaci\u00f3n y Control de Poder de Mercado. El presidente<b> Rafael Correa<\/b>impuls\u00f3 esa reglamentaci\u00f3n en 2011 para evitar que las posiciones dominantes en el mercado de consumo masivo perjudiquen a los consumidores y distorsionen los precios. Como objetivos centrales, la ley prohibi\u00f3 que la disposici\u00f3n de una sola marca en una g\u00f3ndola, y la obligatoriedad de las cadenas de comprar productos de elaboraci\u00f3n nacional y exhibirlos.<\/p>\n<p>Seg\u00fan public\u00f3 el sitio de noticias Iprofesional.com, estas son los principales puntos de la normativa:<\/p>\n<p>\u2022Las cadenas comerciales que vendan hasta 10.000 productos deben invertir el 10% de su facturaci\u00f3n anual en productos nacionales, porcentaje que sube a un 14% si el comercio ofrece m\u00e1s de 10.000 productos.<\/p>\n<p>\u2022El 20% de las g\u00f3ndolas debe estar ocupadas con productos nacionales y ning\u00fan producto o empresa puede ocupar m\u00e1s del 15% de la g\u00f3ndola.<\/p>\n<p>\u2022La fijaci\u00f3n de precios es de com\u00fan acuerdo entre las partes. Queda prohibido el establecimiento unilateral del precio por parte de los proveedores o de los supermercadistas.<\/p>\n<p>\u2022Las cadenas tienen plazos m\u00e1ximos de pago a proveedores y los m\u00e1s peque\u00f1os tienen prioridad. Por ejemplo, las deudas a las micro empresas deben ser canceladas en 15 d\u00edas, las de las peque\u00f1as empresas en 30, las medianas entre 31 y 15 y a las grandes empresas se les puede pagar entre 46 y 60 d\u00edas.<\/p>\n<p>\u2022En lo que respecta a las obligaciones de los proveedores, \u00e9stos deben notificar a las cadenas acerca de cualquier circunstancia que pueda ocasionar desabastecimiento de productos.<\/p>\n<p>Fuente:\u00a0http:\/\/www.lagaceta.com.ar\/nota\/696770\/economia\/ley-gondolas-instrumento-para-controlar-super.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ministro de Hacienda y Finanzas,Alfonso Prat-Gay, enfatiz\u00f3 ayer que \u201cest\u00e1 muy claro\u201d que la mano invisible del mercado no es el camino y cont\u00f3 que est\u00e1 discutiendo con el Ministerio de Producci\u00f3n un programa para incentivar la competencia productiva interna.<\/p>\n","protected":false},"author":3,"featured_media":1866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[7,361],"class_list":{"0":"post-1864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"category-portada","9":"tag-el-diario-de-tucuman","10":"tag-ley-de-gondolas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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